White Paper: The Who, Where, Why and How of This Year’s Trendy Travelers

Tourism. It’s one of the largest and most profitable industries across the planet. The US Travel Association forecasts that United States residents will spend $840 billion traveling in 2016. It’s no wonder that staying on top of tourism trends is challenging — even for those who work in the industry — since there are thousands of pages of new research and trends to comb through each year.

Here at Verdin, we’re fascinated by the patterns and data of the ever-changing destination marketing landscape. Tourism is one of our four key industries and we have won multiple awards for tourism promotion, including three ADDY Awards and a PRSA Award of Excellence.

It’s an exciting industry, but we know it’s hard to keep up with the constant influx of new information. That’s why we’ve done the legwork and put together a summary of some of the most important trends in tourism for 2016.

To download the full white paper, please enter your email address in the form below.

About Ashlee Akers

Ashlee came to marketing from the world of agriculture, with a degree in Ag Science and concentration in Marketing and Wine from Cal Poly State University, San Luis Obispo.

Her background includes working at a nationally-renown local winery and several years in the media world. Ashlee has a passion for destination marketing and, in addition to participating on both a strategic and tactical level with our tourism clients, she serves on the Visit San Luis Obispo County’s marketing committee and actively participates in Visit California seminars and events. Ashlee stays up on current trends and is always planning for what’s next, keeping our clients aware of upcoming trends and new technologies in the tourism space.

For more information on Verdin’s work with destination marketing, visit the tourism industry page on our website. To contact Ashlee directly, email her at [email protected].