As destination marketers, we have seen the emergence of different social media platforms over the years. Some gained traction and evolved and some have failed (think: Vine and Google+…and whatever happened to MySpace?!). TikTok is a platform that cannot be ignored, particularly to reach the up-and-coming Gen Zers, and marketers are learning how to incorporate […]
Travel itineraries are no new thing in the world of destination marketing–but are your destination’s itineraries adding value to your strategic marketing efforts? We’ll walk you through how to make an irresistibly-clickable itinerary for your audience. We’ll walk you through the entire process of creating itineraries for your destination, starting with goal setting and strategic […]
Social media has become a daily part of our lives, and so increasingly important in our marketing. With the average person in the U.S. spending about two hours on social media each day (and some many more), it makes sense that the things we see on Instagram and Facebook affect the things we buy, events […]
Super Bowl Sunday, a huge day in sports, and some would argue an even bigger day in advertising. Let’s be honest, of the 100 million Americans who tune in to watch each year’s big game, many are more interested in the commercials, yummy snack foods, and star-studded half-time show than the two competing teams. No […]
Hollywood—and marketing agencies—of the 20th century significantly branded our cultural consciousness to align certain destinations with romance: think Paris, Vienna, Los Vegas, Napa Valley, Hawaii. While not every destination’s brand can lean its full weight into the “couples” target-market, it does provide an opportunity to round out your marketing efforts, especially to bridge the gap […]
Marketing our destinations goes far beyond communicating to your potential visitors that you have hotels, things for them to do, and food for them to eat. Alongside the rise of the “experience economy,” future guests are now looking for you to sell them on an experience. For example, in Visit California’s new ‘What If, California’ […]
A new year comes with a lot of exciting things– new marketing campaigns, new organizational strategies, and a fresh vision to guide the impact our organizations will have. Don’t let these exciting things become laborious as they go through the required board approval process for your BID. To kick off the new year, rather than […]
By: Ashlee Akers It’s almost 2022, which means people are starting to think about New Year’s resolutions and planning trips! For tourism destinations, it’s time to reassess how best to position your brand and entice people to visit. Here are some important stats and trends to keep in mind while continuing to recover and rebound […]
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