To mask or not to mask? That’s a question on many advertisers’ minds right now when planning new campaigns. The decision of whether to include masks popped up recently during Super Bowl LV, with almost every brand landing squarely on Team No Masks. (Masks are donned by the Jason-Alexander-loving teen and a group of men […]
Think of the last ad you remember liking. Did it make you laugh? Odds are that it did. Researchers in various fields have found that humor boosts memory retention. This is because smiling and laughing activates the brain’s dopamine reward system, an important part of long-term memory and goal-oriented motivation. From a marketing perspective, brands […]
Social media has changed the way the world works. That might sound a bit dramatic, but think about it: Now instead of calling a business to ask a question, people can send a message on Facebook or Instagram. If someone has a great (or not-so-great) customer experience, they can write a review on Google or […]
Disasters can happen at any time. Fires, earthquakes, or even pandemics. While this isn’t something most people like to dwell on, it’s imperative that we be prepared for them. The COVID-19 pandemic is a perfect example of this. According to a recent survey from McKinsey & Company, a worldwide management consulting firm, 90 percent of […]
Going from hours spent on college campuses and calendars full of social events to hours spent in Zoom classrooms and newsfeeds full of TikTok videos, Gen Z’s world was turned upside down last year. But what do these changes mean for marketing to this forever-changed generation? Here are some predictions about the future spending habits […]
After the year we’ve had, it’s easy to agree that everyone could use a little empathy right now. In a recent poll conducted by marketing research firm Material+, at least 50 percent of American consumers said our country is experiencing an extreme public health, financial and racial crisis. While many people are feeling overwhelmed by current […]
Business was anything but usual in 2020. When the pandemic sent the state of California into lockdown in mid-March, businesses and organizations of all kinds had to rethink how they’ve operated for years, at a moment’s notice. Here’s how three of Verdin’s clients have weathered the COVID-19 storm up until now. The Community Foundation San […]
Make your holiday “#SLOBright” by shopping local this season! That’s the main message of Verdin’s most recent campaign for the City of San Luis Obispo. By shopping local, residents can brighten up the end of a tumultuous year and help create a brighter future for the city as it continues to grapple with the economic impact […]
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