What inspires you? As someone in the creative field, excitement comes from seeing innovative ways my peers are twisting, turning and shaping conventional marketing ideas to grab attention and bring success to both new and established brands. And if there’s a way to package that to make the world better, I’m in. Earlier this year, […]
What’s the Verdict: Is MasterCard’s New Logo Priceless? As a large corporation, rolling out a new logo is nothing short of a big risk. But the alternative of being outdated isn’t exactly the way to go either.It’s a hard balance, but we’ve seen many major corporations take the plunge in recent months. MasterCard Made a […]
Branding Consistency, Part 1: Your New Logo Is Awesome – But It’s Not Your Brand by: By Megan Condict, Art Director You just got a fresh new logo, some beautiful collateral and the brand guidelines to go with it. You are feeling great. You should. That’s exciting!So, your new brand is out in the world […]
Four Cities, A Myriad of Experiences, One Logo by: Megan Condict, Art Director Warm sand, salty breeze, friendly people, exciting activities, rich history, fashionable shopping, outdoor lifestyles, a positive vibe, a relaxing atmosphere, and lots and lots (and lots) of good food.This is what we found when we arrived at Ventura County Coast for our […]
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