Disasters can happen at any time. Fires, earthquakes, or even pandemics. While this isn’t something most people like to dwell on, it’s imperative that we be prepared for them. The COVID-19 pandemic is a perfect example of this. According to a recent survey from McKinsey & Company, a worldwide management consulting firm, 90 percent of […]
Going from hours spent on college campuses and calendars full of social events to hours spent in Zoom classrooms and newsfeeds full of TikTok videos, Gen Z’s world was turned upside down last year. But what do these changes mean for marketing to this forever-changed generation? Here are some predictions about the future spending habits […]
After the year we’ve had, it’s easy to agree that everyone could use a little empathy right now. In a recent poll conducted by marketing research firm Material+, at least 50 percent of American consumers said our country is experiencing an extreme public health, financial and racial crisis. While many people are feeling overwhelmed by current […]
Business was anything but usual in 2020. When the pandemic sent the state of California into lockdown in mid-March, businesses and organizations of all kinds had to rethink how they’ve operated for years, at a moment’s notice. Here’s how three of Verdin’s clients have weathered the COVID-19 storm up until now. The Community Foundation San […]
Make your holiday “#SLOBright” by shopping local this season! That’s the main message of Verdin’s most recent campaign for the City of San Luis Obispo. By shopping local, residents can brighten up the end of a tumultuous year and help create a brighter future for the city as it continues to grapple with the economic impact […]
In 2020 the number of Americans who say they feel anxious has increased by almost 400 percent, according to data from screenings conducted by Mental Health America. Residents in San Luis Obispo County are feeling the strain, too. “With each month that the COVID-19 pandemic is prolonged, the mental health needs of our community grow more […]
What does PR look like in 2020? That’s the main question answered at the Public Relations Society of America’s (PRSA) first virtual conference, ICON 2020, held Oct. 26 through 29. I had the opportunity to represent Cal Poly’s Public Relations Student Society of America’s (PRSSA) chapter at the event, which focused on strategic communications and navigating […]
It’s every nonprofit’s worst nightmare: A past or potential donor sees an email from your organization in their inbox and immediately hits delete. Perhaps they donated for a friend’s birthday or they’re a longtime supporter; either way, they’ve most likely grown tired of the endless asking and don’t even bother to open your message. This […]
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