NOVEMBER 2025 Editor’s note: In this blog series, District Marketing Mojo, Verdin President and CEO Mary Verdin interviews a leader in the world of marketing and communications for special districts and business improvement districts each month. Check back here regularly for new interviews. Changing the Conversation: How “SLO CAL” is Redefining a Region When Visit […]
We’ve all noticed it — searching online feels different these days. Instead of scrolling through endless blue links, people are getting quick AI-generated summaries from tools like ChatGPT, Perplexity or Google’s new AI Overviews. That shift changes the game for businesses. It’s no longer just about where you land in search results these days. It’s […]
How Verdin Maintains Our Culture in a Hybrid Work Environment When remote work became the norm during the pandemic, many companies faced challenges in maintaining connection and collaboration. At Verdin, we embraced the flexibility of hybrid work while being intentional about keeping our culture alive. Our team thrives not just by logging on each day, […]
District Marketing Mojo: Frank Johnson, Visit Gilroy AUGUST 2025 Editor’s note: In this blog series, District Marketing Mojo, Verdin President and CEO Mary Verdin interviews a leader in the world of marketing and communications for special districts and business improvement districts each month. Check back here regularly for new interviews. The Power of Place: Frank […]
The beauty of travel is that you make it your own. Whether you’re taking your summer vacation to the south of France or roadtripping to a neighboring town, at the very least, travel creates opportunities to make core memories and take a break from your daily routine. Moreso, travel gives you the perfect excuse to […]
To check in on social media marketing best practices, Verdin sent a team to the industry’s biggest conference this year, Social Media Marketing World. Here’s our breakdown of the most important lessons we learned. Clients at our agency – typically destination marketing organizations, special districts and small local businesses – rely on our expertise for […]
San Luis Obispo has all the right ingredients for a vibrant food scene: a diverse array of dining options, residents and visitors ready to taste and explore, and a City committed to local businesses. All that was needed was the perfect Restaurant Month marketing campaign to spread the word, so in collaboration with the City […]
Email marketing is an ever-evolving platform that remains one of the most effective ways to reach your audience. Whether you’re building relationships, driving sales or keeping your brand top-of-mind, the details matter. A poorly designed email can end up in spam (or worse, ignored). To ensure your emails engage your audience and drive action, follow […]
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