To check in on social media marketing best practices, Verdin sent a team to the industry’s biggest conference this year, Social Media Marketing World. Here’s our breakdown of the most important lessons we learned. Clients at our agency – typically destination marketing organizations, special districts and small local businesses – rely on our expertise for […]
San Luis Obispo has all the right ingredients for a vibrant food scene: a diverse array of dining options, residents and visitors ready to taste and explore, and a City committed to local businesses. All that was needed was the perfect Restaurant Month marketing campaign to spread the word, so in collaboration with the City […]
Email marketing is an ever-evolving platform that remains one of the most effective ways to reach your audience. Whether you’re building relationships, driving sales or keeping your brand top-of-mind, the details matter. A poorly designed email can end up in spam (or worse, ignored). To ensure your emails engage your audience and drive action, follow […]
What Are Travel Now Stories? In today’s fast-paced digital world, travelers are searching for instant inspiration—and destinations that capture their attention with immersive, visual storytelling are the ones that win. Travel Now Stories, powered by CrowdRiff, provide a dynamic way to showcase your destination’s must-visit experiences, sparking wanderlust and driving action. These vertical, multimedia stories […]
Editor’s note: In this blog series, District Marketing Mojo, Verdin President & CEO Mary Verdin interviews a leader in the world of marketing and communications for special districts and business improvement districts. Check back here regularly for new interviews. A Journey of Transformational Leadership and Future Vision In the heart of Northern California lies […]
As the busy summer travel season ends and fall blows in, the hustle and bustle for those of us in tourism marketing slows down, right? Well, maybe not. What once was known as “shoulder season” might not even exist anymore, according to some industry experts, as travelers seem to be spreading out their trips all […]
Revitalizing Communities: Success Stories in Community Engagement In the District Marketing Mojo blog series, I’ve had the privilege of connecting with remarkable leaders across various sectors, from parks and recreation to downtown revitalization and business improvement districts. Through these insightful conversations, we’ve uncovered the strategies and philosophies that are transforming communities. By fostering inclusivity, embracing […]
Staying on top of social media trends as a marketing agency is absolutely essential to our clients’ success, and that doesn’t just mean the audience-facing trends. Yes, of course, we’re considering whether Brat Summer needs to make its way into any of our clients’ campaigns, but that’s not the point here. We also try to […]
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