Month: September 2025

5 Tips to Help Your Website Show Up in AI Summary Searches

We’ve all noticed it — searching online feels different these days. Instead of scrolling through endless blue links, people are getting quick AI-generated summaries from tools like ChatGPT, Perplexity or Google’s new AI Overviews. That shift changes the game for businesses. It’s no longer just about where you land in search results these days. It’s […]

How Verdin Maintains Our Culture in a Hybrid Work Environment

How Verdin Maintains Our Culture in a Hybrid Work Environment When remote work became the norm during the pandemic, many companies faced challenges in maintaining connection and collaboration. At Verdin, we embraced the flexibility of hybrid work while being intentional about keeping our culture alive. Our team thrives not just by logging on each day, […]

District Marketing Mojo: Frank Johnson, Visit Gilroy

District Marketing Mojo: Frank Johnson, Visit Gilroy AUGUST 2025 Editor’s note: In this blog series, District Marketing Mojo, Verdin President and CEO Mary Verdin interviews a leader in the world of marketing and communications for special districts and business improvement districts each month. Check back here regularly for new interviews. The Power of Place: Frank […]