HOW IT STARTED:

In 2023, Verdin began working with Walnut Creek Arts + Rec to craft a robust communications plan and public relations strategy. The department’s goal was to increase awareness of their initiatives and programs while also educating the community about their commitment to diversity, equity, and inclusion efforts.

IMPACT

• Developed a unified communications strategy and brand tone guide for internal alignment

• Produced and distributed 12+ press releases to local media outlets

• Secured coverage in major publications including East Bay Times, Mercury News, and San Francisco Chronicle

• Achieved a total of 588.77 million UVM (unique visitors per month) through earned media

• Reached 1,105 journalists and generated 1,126 journalist engagements

• Created a sponsorship package to support local partnership development

• Launched paid media efforts to amplify awareness of programs and initiatives

• Initiated video production to bring the department’s story to life visually