big ideas, real impact,
since the beginning
In 2003, Mary Verdin started her agency with a card table, a laptop, and a drive to make a difference in her community. Her first contract with the Community Foundation of San Luis Obispo County set the tone for everything that followed: work rooted in community, driven by purpose, and built on relationships that last.
Over the last 23 years, Verdin has grown from a one-woman operation into a full-service agency on California's Central Coast, partnering with tourism destinations, municipalities, special districts, brands, and mission-driven organizations across the state.
Every decision we make is shaped by our values.
We lead with care.
We give of our talents to make a difference.
We can be depended on.
We are committed to learning, growing, and evolving.
We Know Destinations
As a destination marketing agency and municipal marketing partner on California's Central Coast, we understand what it means to market with public dollars.
Every campaign we build has to do double duty: drive visitor spend, engaged residents inspire community awareness, all while standing up to the scrutiny of a board, a city council, or a coalition of diverse stakeholders.
We've spent more than two decades learning how DMOs, special districts, and local governments actually operate. We know the approval cycles, the reporting requirements, the need to show impact in language that funders and taxpayers alike can understand.