Industry Insights and Verdin Updates
Reintroducing Burbank: An Elevated Brand
A timeless destination deserves and elevated brand
Case Study: How We Helped SLO Bring ARTober to Life
An annual city campaign that turns heads and increases engagement with local arts
District Marketing Mojo: Cathy Cartier, SLO CAL
San Luis Obispo County, better known as SLO CAL, is being redefined thanks to Cathy Cartier
5 Tips to Help Your Website Show Up in AI Summary Searches
It’s no longer just about where you land in search results these days. It’s about whether your website gets included in those handy little summaries.
How Verdin Maintains Our Culture in a Hybrid Work Environment
We pride ourselves on having a great team culture, and that doesn’t happen by accident.
District Marketing Mojo: Frank Johnson, Visit Gilroy
We sat down with Frank Johnson, the director of Visit Gilroy
The Rise of the Solo Traveler: Who Are They & How to Market to Them
Are solo travelers part of your target demographics?
Inside the Future of Social Media Marketing: Our Takeaways from SMMW 2025
We attended Social Media Marketing World so you wouldn’t have to
Boosting Business: How We Elevated San Luis Obispo’s Restaurant Month
Kicking off an annual community campaign that draws attention and drives results.
Mastering the Inbox: Best Practices for Email Marketing That Delivers
Are you sure your E-newsletters are landing?
Is Your Destination Inspiring Visitors to “Travel Now?”
Many destinations are not posting on this industry-specific platform
District Marketing Mojo: Nichole Farley
For Nichole Farley, executive director of Explore Butte County, the journey back to this unique region is a story of transformative leadership and an ambitious vision for the future
District Marketing Mojo: Brian Tucker
Brian Tucker has elevated the Ventura County Coast into a standout destination along California’s coastline
Does the Off-Season Still Matter in Tourism Marketing?
Is the conversation around shoulder season changing?
District Marketing Mojo: Kathy Hemmenway
Kathy Hemmenway’s Journey of Leadership
District Marketing Mojo: Carl Ribaudo, SMG Consulting
The Strategic Disruptor: Unleashing Creativity in Tourism.
4 Guidelines for Marketing Pros to Use AI Ethically
AI and tech is changing the game, almost daily. What principals can you set in place to help guide you through this tech revolution?
District Marketing Mojo: Marlyss Auster
Embracing Ventura: A Journey of Passion, Partnership & Purpose
District Marketing Mojo: Kevin Safine, Walnut Creek Arts + Rec
Over the years, Kevin has seen firsthand the transformative power of arts and recreation. He speaks passionately about A+R’s resident professional theater company, Center Repertory Company, which brings high-quality productions to the community
District Marketing Mojo: Sara Harper
The tourism industry is all about delivering an amazing experience. What could be more fun than that? Those of us behind the scenes know there is a lot that goes into ensuring quality, consistency and value