HOW IT STARTED:

Arroyo Grande is a delightful little town with great food, incredible produce, a rich history, elevated experiences, and beautiful weather. Visit Arroyo Grande wanted a memorable brand that reflected all of these unique attributes. 

WHAT WE CREATED

Inspired by the hand-painted signs and art in the Village of Arroyo Grande, we created a brand and campaigns that balance old-fashioned charm with modern sensibility.

RESULTS

• Using our in-house DSP for placement, digital campaigns drove 1683% improvement in YOY website traffic (1490 to 26,570). 90% of those visitors were new to the site. The unique motion graphics garnered a 2.2% CTR, far exceeding the national averages of 0.9% for the travel industry.

• 13.3% increase in TOT year over year in 2019

• Average year over year increase of 108% in website page views, 342% in new page views, 67% increase in social media followers and an average of 1.6 click through rate on digital ads