HOW IT STARTED:

Concerned their logo looked too similar to the City of Oxnard’s, Visit Oxnard needed a distinct brand to express their city’s multi-faceted personality and attract visitors.

WHAT WE CREATED

Goodbye government agency, hello fun beach town. The new brand is bold yet classic, just like Oxnard. And the diverse color palette enables Visit Oxnard to fully express the destination’s surprising range of events and attractions.

Year over year increased website page views by 266% and digital campaign click through rate by 57%.

Our digital press took kit took home the American Advertising Award (ADDY).