HOW IT STARTED:

Visit Burbank was ready for a new look that accurately conveyed their culture and opened new doors for tourism audiences.

WHAT WE CREATED:

Beginning with an intensive two multi-day immersion and in-depth research from locals, audiences, and stakeholders, we embarked on a robust brand strategy. From uncovering insights all the way through brand promises and visuals, the final product was a brand that was iconic, refined, and industry-inspired.