(Hint: play the video with sound on. The music is an original score performed by the Oregon Symphony.)
This one caught us off guard, but the Verdin verdict is: we like this campaign! Destination marketing should always begin with a thorough understanding of a place’s unique qualities and what they mean for the visitor. This spot is a very unique way of expressing the experience of visiting Oregon in the springtime.
We are very interested to see how it performs, however. The campaign just launched on March 12. We’ll keep an eye out for results.
What are your thoughts? Too much? Or “just exaggerated enough”? Comment on our Facebook page and tell us your opinion!