We asked for your participation and you delivered: 65 nominations and almost 1500 votes later, we are ready and excited to announce the recipient of the 2015 Verdin 24-Hour Give (drumroll please…):
The Literacy Council of San Luis Obispo County!
The Literacy Council is a nonprofit organization committed to assisting adult learners and their families in the development of English language communication skills. They recruit and prepare volunteers as tutors, who in turn provide individual and group instruction to learners in reading, writing, speaking and basic number skills. A primary goal is to promote individual awareness and involvement in the literacy process, while furthering the ability of learners to function well in the community.
A small number of dedicated staff coordinates the efforts of hundreds of devoted volunteer tutors. There are SLO Literacy Council Learning Centers in several locations throughout San Luis Obispo County. Each center provides a friendly environment ideal for learning along with the books and materials necessary for each learner and tutor to successfully set and meet individual literacy learning goals.
Later this week, The Literacy Council will receive a total rebrand consisting of a new logo, website, collateral, and other branding materials. At the end of the 24-hour period, the over-caffeinated but enthusiastic Verdin team will present them with a comprehensive marketing plan along with a complete collection of digital and printed materials to give them the visibility in our community that they need.
As an alternative to our annual holiday party, Verdin began the 24-Hour Give last holiday season as a way to give back to our community. Our event last year was incredibly successful thanks to a dedicated team of partners and sponsors that helped us pull off a complete rebrand for Op C.O.Y. (As you can see from the video, we were also able to have some fun along the way!)
With voting closed and the winner announced, the Verdin team and our partners and sponsors are gathering up comfortable clothing and lots of coffee beans in preparation for another busy, exciting and incredibly rewarding 24 hours. Let the countdown begin!
