Uncovering the whole
point of a vacation

HOW IT ALL BEGAN: Ventura County Coast was seeking an eye-catching and cohesive brand to put them on the map.

WHAT WE CREATED: A brand that visually embodies the experience of visiting the region, and a branding ad campaign that encourages travelers to make their next memories there.

SERVICES:

Branding
Website Design and Development
Campaign Strategy
Creative Development
Video Shoot Concept & Coordination
Media Buying
Integrated Advertising (Digital, Social, Print)

Comprised of the cities of Ventura, Oxnard, Camarillo and Port Hueneme, Ventura County Coast is a string of welcoming communities off Highway 101 that offers a wide range of experiences to travelers.

adrenaline-lifting
outdoor adventures.

outings the whole
family will enjoy.

shopping, dining
and convenient
luxury.

Our research told us “Ventura” means “fortune.” It’s no coincidence the four points of their new logo create the shape of a gem, with dots acting as map coordinates and the lines expressing the connectedness of the four cities. The lighthearted typography breaks the words out of a standard font and into an identity that reflects the area’s casual, happy, welcoming and stylish atmosphere.

This identity was launched in an integrated creative campaign that got to the bottom of what vacationing is all about. Whether you’re seeking a new outdoor experience, traveling with your family or getting away your girlfriends, it’s those small moments that disrupt your usual routine – falling off a surfboard, eating ice cream for dinner, laughing over a craft beer late into the night. Those fleeting moments, those special points in time… they’re the ones that stay with you forever.