Authentic California cool
HOW IT ALL BEGAN: Concerned their logo looked too similar to the City of Oxnard’s, Visit Oxnard needed a distinct brand to express their city’s multi-faceted personality and attract visitors.
WHAT WE CREATED: Goodbye government agency, hello fun beach town. The new brand is bold yet classic, just like Oxnard. And the diverse color palette enables Visit Oxnard to fully express the destination’s surprising range of events and attractions.
- Website Design
- Campaign Strategy
- Creative Development
- Photo Shoot Concept and Coordination
- Public Relations
Oxnard is home to miles of uncrowded beaches, authentic culture, and an electric nightlife. It also boasts a picturesque harbor that serves as the closest access point to the Channel Islands National Park.
Oxnard is currently one of California’s best-kept tourism secrets. Verdin’s goal was to show travelers what they’re missing out on. In addition to beautiful beaches, the city has a world-class car culture. These features are captured with nostalgic colors and a logo shape modeled after an odometer. Oxnard’s diverse culture is also represented in the dynamic color palette, which can be changed for locations, such as Channel Islands Harbor, and events, like Pride Week.
Boxing. Killer cuisine. An adorable fox.
You can find all of these things while visiting Oxnard, a truly exciting and surprising place. The “You Don’t Know Oxnard” campaign highlights all of these unique attributes with plenty of Oxnard swagger and challenges people to discover it for themselves.
Year over year increased website page views by 266% and digital campaign click through rate by 57%,
American Advertising Award (ADDY) for digital press tool kit