RECAP

Visit Concord had made major strides in establishing itself as a must-visit Bay Area destination, but they knew it was time to elevate their brand and marketing to match their growing momentum. That’s where Verdin came in. We partnered with the Visit Concord team to develop a refreshed brand identity that captured the city’s unique mix of nature, vibrancy, and community spirit. To launch the new brand, we created collateral, video content, and a detailed marketing plan to guide their next phase of growth. Working closely with Visit California, we also expanded their reach through strategic co-op opportunities, helping Concord stand out in a competitive market and positioning it as a premier destination for travelers and meeting planners alike.