Easy as a Sunny Day
HOW IT ALL BEGAN: Visit Camarillo wanted a more sophisticated brand to distinguish their charming town from other destinations.
WHAT WE CREATED: Vibrant branding and advertising campaigns that capture that unique Camarillo feeling and invite visitors to take it “easy as a sunny day.” It communicates that Camarillo is a welcoming place for family fun, relaxing retail therapy, thrilling outdoor adventures—all under the warmth of the shining sun.
- Website Design and Development
- Campaign Strategy
- Creative Development
- Video Shoot Concept & Coordination
- Social Media Strategy & Implementation
- Email Marketing
Camarillo feels like home, but without the stress of day-to-day life. It’s your place to relax, take your time, and do something special.
“Verdin’s level of expertise and creativity developed the branding elements we were searching for all along. The professionalism and knowledge the Verdin team provides has been nothing short of exceptional and I would highly recommend their services.”
— Yuliana Gonzalez, Executive Director, Camarillo Hotel & Tourism Associationp
Take a walk on the mild side in Camarillo.
That’s not usually a statement you’d expect from a tourism destination. But in 2020, it was exactly what people needed to hear. Amid the uncertainty of the pandemic, Visit Camarillo positioned itself as a safe place to get away from it all. This campaign showcased what makes Camarillo special, even during difficult times.
Year over year, increased website new visits by 76%, social media followers by an average of 15% and digital ad click through rate by 113%.
American Advertising Award (ADDY) for Closer Thank You Think campaign