Helping a city department align its voice, amplify its impact, and build community support through strategic communications and storytelling.
RECAP
Walnut Creek Arts + Rec wanted to better communicate the depth and diversity of their programs while reinforcing their commitment to equity and inclusion. They needed a strategy that not only raised awareness but also unified their messaging across departments and connected more meaningfully with the community. We partnered with their team to develop a comprehensive communications plan, supported by a clear brand tone and creative framework. From monthly press releases to sponsorship tools, paid media assets, and a video campaign in the works, we’re helping Arts + Rec tell their story with greater clarity, consistency, and impact.
SERVICES
- Communications Strategy
- Sponsorship Program Development
- Creative Development
- Public Relations
IMPACT
- Developed a unified communications strategy and brand tone guide for internal alignment
- Produced and distributed 12+ press releases to local media outlets
- Secured coverage in major publications including East Bay Times, Mercury News, and San Francisco Chronicle
- Achieved a total of 588.77 million UVM (unique visitors per month) through earned media
- Reached 1,105 journalists and generated 1,126 journalist engagements
- Created a sponsorship package to support local partnership development
- Launched paid media efforts to amplify awareness of programs and initiatives
- Initiated video production to bring the department’s story to life visually
Award-winning work
PRSA Award of Excellence for the e-newsletter refresh
Bronze Addy award for digital ad campaign
“GVRD was always having a rough go of doing our own marketing. We were in search of a company to help analyze what we we’re doing, develop a plan to move forward and implement that plan so we could reach out to our community and share what we have available for parks and recreation. I am now receiving positive comments regarding how our social media has greatly improved.”
Gabe Lanusse —General Manager
Greater Vallejo Recreation District