Turning a multi-faceted city initiatives into a unified communications efforts that inform residents, strengthen local pride, and drive community-wide engagement.
RECAP
Verdin has served as a trusted communications partner to the City of San Luis Obispo, supporting a wide range of high-impact initiatives since becoming a preferred vendor in 2022. From construction updates on major infrastructure projects to community-focused campaigns like “Shop Local” and SLO Public Art, our team has consistently delivered strategic, creative, and efficient marketing support. Each effort included full campaign development including branding, messaging, and execution across earned, owned, and paid channels with toolkits to engage local businesses and residents.
SERVICES
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Campaign strategy and development
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Branding and message creation
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Community outreach and engagement
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Public information and construction communications
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Paid media planning and execution
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Social media content and management
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Video production and storytelling
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Design of digital and print materials
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Business engagement toolkits
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Event promotion and support
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Metrics tracking and reporting
IMPACT
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Generated over $940,000 in local spending through “Shop Local” campaigns
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Increased community awareness and trust during major construction projects
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Reached 560,000+ people with campaigns promoting public art and cultural engagement
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Enhanced citywide brand consistency across multiple departments and initiatives
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Strengthened community pride through storytelling and localized campaigns
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Equipped local businesses with toolkits to participate in city initiatives
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Built long-term public engagement around infrastructure, art, and economic development
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Supported local economic recovery through award-winning pandemic-era video campaigns
Award-winning work
1 PRSA Award
2 Marcom Awards
4 Addy Awards
For various campaigns and projects throughout the years
Construction Communication Projects
Here’s a look at some of the targeted communication materials we created to support key infrastructure projects across the City of San Luis Obispo.
“Mary and the Verdin team helped our organization create connections that mattered.”
Wade Horton — Former CAO, San Luis Obispo County & Former Deputy Director,
City of San Luis Obispo Utilities Dept.
Economic Projects
Below are examples of the campaigns we developed to encourage local spending, support small businesses, and strengthen the City of San Luis Obispo’s economy.
“I’ve worked with the team at Verdin on numerous projects spanning many years and continue to be impressed by their dedication to excellence. I cannot recommend them highly enough – their artistic vision, budget management and effective communication make them ideal partners for any organization.”
Jacqui Clark-Charlesworth—City of San Luis Obispo Tourism & Community Promotions Manager