Through strategic content creation, we have developed an undeniable online brand presence that turns heads.
RECAP
Visit the Santa Ynez Valley came to Verdin looking to elevate their social media presence and better showcase the rich experiences found across their six charming towns. We began by establishing a clear brand tone and strategic content approach, tailoring messaging to their audiences and curating monthly calendars to highlight everything from local wine and dining to outdoor adventure. With tools like CrowdRiff and a focus on user-generated content, we built an engaging and authentic social feed that captured the spirit of the destination. Our work has since expanded to include blog development and California Now Travel Stories—driving continued growth, consistency, and visibility across platforms.
SERVICES
- Branding
- Social media strategy and implementation
- Blog strategy and implementation
IMPACT
- Achieved 18.6M+ social media impressions
- Increased net followers by 1,880%
- Generated 11,417 total blog views to date
- Established a consistent and strategic social media presence across key platforms
- Created a branded tone guide and monthly content calendars for cohesive storytelling
- Grew an extensive asset library using CrowdRiff and user-generated content
- Developed California Now Travel Stories to amplify the destination across digital channels
“Verdin has been a great partner for
Visit the Santa Ynez Valley. Their understanding of our region and audience, coupled with strategic planning and creative execution, has brought
great results for our social media presence. They get results, and they’re fun to work with!”
Shelby Sim — President & CEO
Visit Santa Ynez Valley
