HOW IT ALL BEGAN: Atascadero needed to find their identity and express it in an exciting way to visitors. They were challenged with trying to compete with Paso Robles’ wine industries, Morro Bay’s beaches and San Luis Obispo’s college town charm.
WHAT WE CREATED: A visually appealing brand that exuded Atascadero’s simply genuine, classic California personality.
- Campaign Strategy
- Creative Development
- Video Shoot Concept & Coordination
- Social Media Strategy and Implementation
- Email Marketing
Atascadero is California as it used to be; a town rooted in history, surrounded by miles of rolling hills and open sky. Come experience a simpler time.
Simply the best
Our approach for this campaign was to show potential visitors that Atascadero is the ideal location for an authentic California experience. Genuine pleasures reign supreme here: a crackling campfire, hearty laughs over handcrafted beers and burgers, or a thrilling day at the zoo. It’s all waiting in Atascadero.
Year over year increased website visits by 335%, digital campaign clicks by 60%, and digital impressions by 79%
American Advertising Awards (ADDY) for the rebrand and multiple campaigns