HOW IT ALL BEGAN: Arroyo Grande is a delightful little town with great food, incredible produce, a rich history, elevated experiences, and beautiful weather. Visit Arroyo Grande wanted a memorable brand that reflected all of these unique attributes.
WHAT WE CREATED:
Inspired by the hand-painted signs and art in the Village of Arroyo Grande, the new brand balances old-fashioned charm with modern sensibility.
- Campaign Strategy
- Creative Development
- Social Media and E-Newsletter Strategy and Implementation
Craft Meets Class
In Arroyo Grande, you can experience a relaxing trip to the countryside, find farm-to-table freshness, flavorful wine and craft cocktails, and gorgeous hills just waiting to be explored. It’s the finer things in life without the fuss. All folks welcome.
We then developed motion graphics with friendly messaging to promote Arroyo Grande’s some of most popular attractions, such as cycling, shopping, and wine tasting. The campaigns tell short but rich stories of what it’s like to stay and play in Arroyo Grande.
Here’s what happened:
Using our in-house DSP for placement, digital campaigns drove 1683% improvement in YOY website traffic (1490 to 26,570). 90% of those visitors were new to the site. The unique motion graphics garnered a 2.2% CTR, far exceeding the national averages of 0.9% for the travel industry.
13.3% increase in TOT year over year in 2019
Average year over year increase of 108% in website page views, 342% in new page views, 67% increase in social media followers and an average of 1.6 click through rate on digital ads