By: Mary Verdin and Megan Condict
Local residents and visitors count on your district to keep things humming along, providing your important services to the community as sure as the sun comes up each morning.
How can you raise the awareness of your constituents and build pride in your workforce and with your stakeholders? By defining your organization’s purpose and personality, and creating a brand. Branding isn’t just something that retail brands and commercial businesses can do. Building your brand is an essential part of communicating with your audiences, and it will enable them to engage and connect with you.
And we’re here to help! Here are “5 Steps to Determine Your District’s Brand Personality.”
1. Define your brand
2. Write a mission statement
3. List your audiences
4. Name your offering
5. Memorialize the document. Then share it.
Find out more about these steps and get all the details on how to implement them from Verdin’s new whitepaper: What a Difference a Brand Makes: And why your special district needs one!
About Mary Verdin
With 30 years of marketing experience under her belt, Mary leads the Verdin team with vision, determination and an energy that keeps ideas fresh and strategic. She serves as our President and Chief Strategy Officer, providing strategic consulting for all clients and guiding the firm forward by finding practical solutions to achieving big goals.
Mary is also actively involved in the community, serving on boards and committees that support business, philanthropy and the future. She has won numerous awards, including Public Relations Professional of the Year, Rotarian of the Year, Woman of Distinction and Female Entrepreneur of the Year. To contact Mary, send her a message at verdinmarketing.com/contact/ or call (805) 541-9005.
About Megan Condict
Megan is Verdin’s Creative Director with more than 14 years of design experience in a variety of industries, including technology, outdoor sporting goods, retail, agriculture, nonprofits, and tourism. Her main goal is to bring our client’s ideas to life with visual content that matches their brand. With her eye for detail and creative mind, she brings everything together, with the right touch.