Targeting the Mommy Market? Here’s what you need to know!
In a large, national research project about “Moms and Media” by Punchbowl.com last year, new and surprising trends were uncovered. If moms are an important target audience for your brand, pay attention!
Top 10 Mommy Stats:
Moms are the most mobile of any group: 90% of moms have their smartphones next to them at all times: while shopping, watching TV, in bed and in the kitchen.
Moms use phones more than TV: moms spend an average of 6.1 hours per day on their smartphones.
Moms use technology to keep their families safe: 56% of moms owning smartphones use GPS tracking to monitor their families.
Moms want bargains: 77% of moms sign up for rewards programs of some type.
Moms love social media: 47% of moms who use social media check their accounts multiple times per day.
Moms listen to other moms: 73% of moms use parent-focused social media for brand recommendations.
Moms use smartphones to learn: 78% of moms use websites in lieu of magazines and cookbooks.
Moms love to shop online: 62% of moms with smartphones use shopping apps.
If moms are part of your target market, how do you interpret these stats?
Go Mobile: make sure your message is appearing to moms in the digital mobile space, particularly on educational or informational sites geared toward parents.
Go Social: create a conversation with moms using Facebook, Twitter and Instagram. Monitor their comments and respond to them in order to grow your relationship and final customer service.
Offer rewards: Moms love coupons, rewards and discounts from their favorite brands. Reward their loyalty, particularly with a new brand, by enticing them to give you a try.