Every day we hear more and more about how short videos are becoming the very best way to share your company’s message and story. Until recently, lots of businesses have felt overwhelmed by the idea of producing and creating their own videos. With new smartphone technology readily available, anyone one can create a clever and engaging video.
Facebook is quickly becoming the leading channel for short, original videos to the masses, almost surpassing YouTube. Due to users’ positive responses, Facebook is now allowing businesses to use short videos for boosted posts and video ads. Because they know that users engage more frequently with video, they are prioritizing the serving of videos (that have been directly uploaded) over static display ads to Facebook patrons.
Before lights, camera and action, here are a few tips to make your Facebook video the best it can be:
Short is best.
Research indicates that anything over 15 seconds in the social media space is not watched. Facebook counts your video as being ‘viewed’ after only three to four
Shoot landscape, not portrait.
Make sure you shoot in landscape perspective; it will look more professional.
Resist the urge to sell in this format. Create an engaging moment with users and their interest will be piqued.
Do something interesting.
This is a great way to show users how to do something, to reveal something new or do something seasonal.
Go behind the scenes.
This is a great way to share inside information and make users feel they are a part of your club.
Be educational or inspirational.
Share your brand’s personality by emotionally moving others.
Use what you have.
These videos are intended to be simple and informal. Keeping it light will resonate better than adhering to a formal script with props.
Match your video to your target audience.
If you are targeting 20-somethings, enlist their help to get the mood and tone on target.
For more information including best practices, check out this tutorial directly from Facebook!