Category: Verdin Headlines

Create Urgency to Stand Out During Busy Seasons

Autumn is often one of the busiest seasons of the year. Preparing the kids to go back to school, participating in seasonal festivals, celebrating holidays, visiting loved ones and much more can cause this “calming” season to quickly become overwhelming. This busy period may be crucial for certain time-sensitive marketing efforts, but it can present…

10 Creative Social Media Campaigns for Your Destination This Fall

Crunchy, colorful leaves. A crispness in the air. The smell of apples and cinnamon. Ahh, there’s just nothing quite like autumn to give you those warm and fuzzy feelings! When it comes to tourism, the best social media marketing captures something warm and fuzzy, too. Great tourism marketing shows viewers what’s emotionally compelling about a…

Four Eco-Friendly Marketing Tips For Your Destination and Our Future

Three years into the pandemic, travel has returned in a big way, and more and more people are planning “revenge” trips, making up for lost time. Issues like overcrowding, fragile infrastructure and dissatisfied local residents with anti-tourist mindsets are real life problems for popular destinations. This means it’s time to consider how to both educate…

Whitepaper: What a Difference a Brand Makes—And why your special district needs one!

By: Mary Verdin and Megan Condict Local residents and visitors count on your district to keep things humming along, providing your important services to the community as sure as the sun comes up each morning. How can you raise the awareness of your constituents and build pride in your workforce and with your stakeholders? By…

FY 2022-2023 is almost upon us….3-2-1: Blast Off!

Memorial Day 2022 has passed us by, which means the days are getting longer, the white jeans can come out of the closet, and we are on the cusp of a new fiscal year. After two years of pivoting and thinking on our feet, things are starting to level out and we can put our…

Is Your E-newsletter Killing It? It’s all about Strategy

When it comes to being an inspirational and aspirational brand, tourism and special districts have built-in content to work with. People subscribe to your e-newsletter (and social channels, too, for that matter) because they want information about you to improve their lives, give them information, and sometimes even to realize their dreams. So let’s keep…

Storytelling Starts with Imagery: Tips for Photoshoot Success

Photography tells a story. This indispensable part of destination marketing will communicate your brand’s message, bring your location to life, and excite travelers about the memories they will have if they visit.  Digital marketing has placed even more emphasis on imagery. Photography is an art form that captures moments to relive and enjoy forever. Photos…

Which Social Channels are Essential for your Destination?

In today’s digital world, the options available when choosing social media marketing channels can be mind-boggling. Which channels will work best for your destination? How many? Where do you post what? These are just some of the questions you may have when marketing your destination. Luckily, we are here to help. Here are some tips…