Morro Bay Tourism Bureau
Verdin created the first Visitor’s Guide for Morro Bay in two years, implementing a new creative direction for the Tourism Bureau’s off-season campaign and updating information to give visitors a clear understanding of the town’s offerings. Verdin emphasized the natural beauty of Morro Bay through vibrant photography and created pull out tips showcasing activities and things to do in Morro Bay.
“The Morro Bay Way” concept was so successful in the 2014 Visitor’s Guide that it is being used again in 2015.View Case Study
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