Visit Atascadero 101 Road Trip
Atascadero is California as it used to be. The look and feel we created for Visit Atascadero is classic, warm and welcoming, weaving notes of nostalgia and hints of hospitality into a brand that’s friendly and down to earth. One of the first ad campaigns showcasing the new brand was the “101 Road Trip” in which we encouraged potential visitors to “relax n’ sip,” taking a break from the fast pace of everyday life to enjoy the slower and sweeter pace of Atascadero. We were excited to see a strong positive response to the new brand – meaning a lot of people relaxed and sipped that year.
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