After a major remodel, Goodwill reopened a store in Atascadero. Verdin provided advertising, special event promotions and public relations for the celebration, which was one of the most successful grand reopening events in the tricounty area.
After the reopening, Verdin was selected to spearhead the rebranding of Goodwill Santa Cruz, Monterey & San Luis Obispo Counties into Goodwill Central Coast. Verdin designed a new logo, brand guidelines, extensive signage and collateral and managed a kick off event to share the rebrand with Goodwill employees and the community.
Verdin was then selected once again, this time to create strategies to more successfully reach Goodwill’s target audiences. Verdin developed exciting creative, showcased on a variety of advertising platforms and social media with ongoing highly successful results.
