Ventura County Coast
“The Whole Point” Campaign
What is it you remember about a vacation? Our team analyzed our memory banks – and performed lots of research – to arrive at the realization that it’s special points in time. Eating ice cream for dinner at 10pm. Falling off a surfboard in epic fashion. Trying a brand new dish – maybe loving it, maybe spitting it out. “The Whole Point” Campaign for Ventura County Coast centered around the moments that become memories, urging travelers to seize opportunities and create them. We scheduled and held a multi-day photo shoot highlighting personas that represent the identified target audiences, and used these photos in campaign creative that displayed the new VCC brand.
- More than 22 million impressions
- More than 40,055 clicks to the VCC website
- VCC saw hotel occupancy hit 79.3%, Rev Par $107.90 and ADR $136.10 in 2016
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