San Luis Obispo Police Department - Office of Neighborhood Services
Outreach and Education Campaigns
The San Luis Obispo Police Department has a tough job when it comes to messaging to students. They need to credibly educate students about respecting their town and community, while not coming across as overly authoritarian. And at the same time, they need to encourage students to build positive relationships with long-term residents. Verdin uses both print and digital media materials to communicate the penalties of noise and partying violations, strategically placing ads prior to heavy party dates with humorous and creative messaging to reflect a peer-to-peer standpoint. Since 2008, Verdin has been rehired year after year to keep the campaign going.
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