Rebrand and Website
When the North County Women’s Shelter & Resource Center merged with the Sexual Assault Recovery and Prevention Center of San Luis Obispo County in 2013, they hired Verdin to move the new brand forward. The new organization was named RISE, an acronym for Respect, Inspire, Support, Empower. Through our launch plan, we communicated that the uniqueness and strengths of each organization were not lost, but that the combination was even stronger.
- Potential reach of 221,255 from earned media coverage across the Central Coast
"We could not be happier with the rebrand, from the name to the colors and everything in between! We are receiving constant positive feedback from partners, the community and others around the state. It has been a wonderful learning experience for the entire staff and board and has only reinforced the decision to invest in this process. Thank you for your professionalism, generosity, and most of all, the gift of your amazing team!" - Jennifer Adams, Executive Director
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