Hospice San Luis Obispo County
RebrandWhen it comes to caring and compassion, Hospice SLO is unmatched. We knew that, but needed to communicate it to San Luis Obispo County. Hospice SLO sought to establish a clearly defined identity as the county's only all-volunteer non-medical hospice, and at the same time wanted to educate the public on their reliance on donations for funding. After substantial research including a community survey and interviews with staff, directors and volunteers, Verdin developed a new logo and messaging to be utilized in all Hospice SLO’s promotional materials, collateral, website, social media and advertising.
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