Cayucos Concert Series
Branding & Advertising
The Cayucos Concert Series was the first of its kind in this small beach town on California’s Central Coast. The event was planned with the intent of attracting visitors and people from within the county to come enjoy Cayucos, and that’s exactly what happened. Verdin created an individual brand for the series that tied in with the fun, quirky and lighthearted Cayucos brand, and sent out press releases to generate coverage about the concert and lead in to the reopening of the popular Cayucos Pier, which had been closed for more than two years for rehabilitation.
Estimated impressions: 21,249,955 in outlets from San Luis Obispo to San Francisco
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