The San Luis Obispo Council of Governments (SLOOG) addresses regional transportation needs as well as a variety of other area-wide issues. With so much responsibility, SLOCOG needed a solid logo that the public could instantly identify as a valuable brand in our community. We designed a symbol suggesting the open end of a rope, where many strands come together to make it even stronger. This signifies the unifying role the organization has in our community. In addition, the logo suggests an asterisk as a notation for acknowledgment of SLOCOG’s accomplishments.