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Morro Bay Tourism Bureau
How It All Began
Verdin has worked with the Morro Bay Tourism Bureau since 2014. Prior to our involvement, most advertising was placed in traditional mediums such as print and television, which overlooked the millennial and Generation X groups. Verdin’s mission in the Morro Bay campaign was finding a way to reach new audiences and get the word out about the elements that make the city a desirable location for tourists to experience and explore.
To reach these new audiences, Verdin went digital - utilizing both static and animated banner ads. Verdin also employed a new technology called cinemagraphs, a still photo with a video component that brings minor repeated movements to one part of the photo. The campaign, called “The Morro Bay Way,” highlighted the freedom of being seaside and encouraged viewers to embrace the adventures Morro Bay offers. In addition to some traditional print advertising, digital ads appeared on Facebook, and on many geography or lifestyles sites such as Sunset, Trip Advisor, The Enthusiast Outdoor Network, The Gay Travel Network, and YouTube.