WHITE PAPER: IS YOUR BID READY FOR THE NEXT CRISIS?
by: Mary Verdin
Disasters can happen at any time.
Fires, earthquakes, or even pandemics. While this isn’t something most people like to dwell on, it’s imperative that we be prepared for them. The COVID-19 pandemic is a perfect example of this.
According to a recent survey from McKinsey & Company, a worldwide management consulting firm, 90 percent of executives believe the pandemic will fundamentally change the way they do business in the next five years. But only 21 percent feel equipped to face the challenge.
Developing a strategy will enable your Business Improvement District to respond quickly, efficiently and wisely to the next crisis, whatever it may be. To help you do this, Verdin has broken down the steps you should take before, during and after a crisis.
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About Mary Verdin
With 30 years of marketing experience under her belt, Mary leads the Verdin team with vision, determination and an energy that keeps ideas fresh and strategic. She serves as our President and Chief Strategy Officer, providing strategic consulting for all clients and guiding the firm forward by finding practical solutions to achieving big goals.
Mary is also actively involved in the community, serving on boards and committees that support business, philanthropy and the future. She has won numerous awards, including Rotarian of the Year, Woman of Distinction and Female Entrepreneur of the Year. To contact Mary, send her a message at verdinmarketing.com/contact/ or call (805) 541-9005.
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