Visit Camarillo’s new brand is a bright spot during uncertain times
by: Amy Blasco
It’s the dawn of a new era for Visit Camarillo!
The tourism organization in Ventura County’s coastal region recently rebranded with some help from Verdin. The Visit Camarillo Board of Directors felt it was time to create a more modern and unique look that truly captures their charming town.
“Although our old logo was loved and did a great job of brand building, we felt a rebrand was just what we needed to improve our messaging, tone of voice and overall identity,” Executive Director Yuliana Gonzalez said.
Camarillo is a warm and welcoming community with gorgeous weather and a rich history. Visit Camarillo’s new brand and logo express these special features with bright, bold colors as well as a friendly curving font and stylized sun decal.
The new look is designed to set Camarillo apart from other nearby destinations and entice them to come experience everything the city has to offer, from world-class wine and shopping to exciting outdoor adventures and relaxing retreats.
“As we move forward, our new visuals will be seen on the website and in marketing campaigns and will serve as the driving force behind the Camarillo story that inspires travelers to visit our wonderful city,” Gonzalez said. “Although we are in uncertain times, our priority is to encourage responsible travel for the safety of our visitors and residents.”
Is your organization or business in need of a rebrand? Visit www.verdinmarketing.com for more information and examples of our work.