Verdin wants to give small businesses, nonprofits a marketing ‘Boost’

by: Amy Blasco

It’s safe to say that everyone could use a boost right now, whether in spirits or economically speaking. Verdin is excited to announce a new series of events we hope will do both for Central Coast small businesses and nonprofits!

In these challenging times, we want to share our expertise with the greater community by providing marketing and design support to local small businesses and nonprofits in our community who don’t have those resources readily available to them.

On May 11, we’re launching Verdin Boost: A Marketing Pop-up, which will include donating our time to work on small marketing projects and hosting weekly livestream chats on social media with our staff.

Here’s how it’ll work:

Verdin Boost: Marketing Pop-Up Projects

Each week through June 12, our staff will work on one to two projects to help meet the marketing needs of a Central Coast small business or nonprofit. Each project can have a budget of up to $1,000. Here are some ideas of the types of projects that would be appropriate:

  • Talking points/messaging for a specific effort or issue
  • Press release and pitch development for a specific effort
  • Small design project, such as cleaning up a logo or designing a flyer
  • Training workshop on a resource like Mail Chimp or social media

Who is eligible?

Any small business or nonprofit from Monterey to Bakersfield to Ventura County is eligible to apply. Simply fill out an online questionnaire in order to be considered. A Verdin team member will contact those who are selected.

Verdin Boost: Marketing Pop-Up Talks

Every Monday, President and Chief Strategy Officer Mary Verdin will host a live, 30-minute Zoom discussion, which will also be live-streamed on Facebook and Instagram about an important marketing topic. Mary and other members of the Verdin team will share their expertise about design, media and advertising, messaging, social media, positioning and more.

Please join us Monday, May 11, at 11:30 a.m. for a chat with Mary, Media & Research Strategist Lisa Campolmi and Copywriter Amy Blasco about adapting advertising and messaging to the COVID-19 pandemic.

Do you have a topic you’d like us to discuss? Let us know on social media or send an email to We’re looking forward to hearing from you!

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