by: Amy Blasco

After careful thought, ECHO and Verdin have decided to transfer Verdin's proprietary marketing cure to our other finalist, the Food Bank Coalition of San Luis Obispo County.

"As we went through the planning for this year's 24-Hour Give, it was determined that the timing is not right for us to accept this rebrand. We are in the midst of several new initiatives and an expansion of our programs and feel we need to get that foundation set before embarking on a new logo, messaging, website and marketing," ECHO Executive Director Wendy Lewis explained. “We thank all who voted for us and appreciate your ongoing support.”

Verdin is thrilled that the Food Bank is ready to go and will be this year's recipient of the 24-Hour Give. Please join us in congratulating the amazing people at this essential nonprofit and stay tuned for lots of excitement ahead!

From Nov. 21 and 22, we’ll hunker down for 24 consecutive hours to rebrand the Food Bank—for free. With the support of our generous sponsors and community partners, we’ll provide the Food Bank with a full rebrand, marketing strategy and materials to carry out the strategy.

But there’s more! Verdin invites everyone to play a supporting role in this thrilling, chilling event by participating in the Give-a-thon, a special community fundraiser for the Food Bank.

During the 24-Hour Give, Verdin will collect financial and in-kind donations to help the Food Bank continue the important work it does in our community. On Thursday, Nov. 21, we’ll hold a Give-a-thon Happy Hour where you can stop by and drop off your donations. The Happy Hour is from 4 to 6 p.m. at the Verdin office in San Luis Obispo, so make sure to mark your calendars!

Community members can also make financial donations by calling the Verdin office at (805) 541-9005, or stopping by in person at 3580 Sacramento Drive, or donating online. Every dollar will go directly to the Food Bank. Learn more about the Give-a-thon.

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