Play a supporting role in The Night of the 24 Hour Give!

by: Amy Blasco

After an intense 10 days of voting, the official results are in: The Central Coast community has cast El Camino Homeless Organization (ECHO) in the starring role ofThe Night of the 24-Hour Give, Verdin’s zombie-ified annual philanthropic event benefiting a local nonprofit.

Between Nov. 21 and 22, we’ll hunker down for 24 consecutive hours to rebrand ECHO—for free. With the support of our generous sponsors and community partners, we’ll provide ECHO with a full rebrand, marketing strategy and materials to carry out the strategy.

But there’s more! Verdin invites everyone to play a supporting role in this thrilling, chilling event by participating in the Give-a-thon, a special community fundraiser for ECHO. During the 24-Hour Give, Verdin will collect financial and in-kind donations to help ECHO continue the important work it does in our community. On Friday, Nov. 21, we’ll hold a Give-a-thon Happy Hour from 4 to 6 p.m. at the Verdin office in San Luis Obispo, so make sure to mark your calendars!

Community members can also make financial donations by calling the Verdin office at (805) 541-9005, or stopping by in person at 3580 Sacramento Drive #110, or donating online. Every dollar will go directly to ECHO. Learn more about the Give-a-thon.

The full Verdin marketing cure will include:

Printed collateral from The UPS Store San Luis Obispo, Central Coast Printing, Promotional Concepts, Print Pal Promotions and The Sign Place

Videos from Red Canary and Highlight Media

Custom photography

New website from NDIC

Advertising space from KVEC, KEYT/KCOY, Centro and The Tribune

A fundraising gala for 300-plus and meeting space from Embassy Suites in San Luis Obispo

Thank you to our partners and sponsors for making this special, zombie-filled event possible and to the Central Coast community for voting!

For more up-to-the-minute details about the Give, follow Verdin on Facebook, Instagram or LinkedIn.


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