Verdin Marketing Blog: Nonprofit Spotlight: CreekLands

Nonprofit Spotlight: CreekLands

Thirty-five years ago, a group of fishermen noticed the salmon population along the central coast deteriorating. What started out as a project to re-introduce salmon into the ocean has evolved into an organization devoted to reversing detrimental effects to watersheds.

CreekLands, formerly known as Central Coast Salmon Enhancement, works to restore and protect watersheds, provide educational resources to the community and help revive damaged ecology. This year they were the recipient of Verdin’s 24-Hour Give. Over the years, the mission of the organization has changed and their objectives and projects have expanded. A rebrand was needed to further their communications efforts with the community and raise awareness about their important purpose. With this rebrand came a new name and logo, which better encompasses the philanthropic efforts of the organization. Verdin and our partners have set CreekLands up for success with this gift of more than $130,000 in in-kind services!

CreekLands provides programs such as Restoration Science, Watershed Education and Access to Nature to allow individuals in the community from all ages to make an impact by improving the environment and encouraging civilians to be active members of society through restoration and education. Projects are achieved through the partnership with local landowners and government to ensure efficient and thorough management plans.

CreekLands’ educational programs are provided through local schools with programs engaging students in exciting and fun ways. With programs like Trout in the Classroom, students are able to raise fish that will eventually be released into waterways. This program encourages students to understand the effects of their everyday decisions on the habitat that animals live in. It’s educational programs like these that will help mold future generations be more educated on environmental issues and understand the impact that their decisions have.

The Central Coast stands out with its beautiful landscape and wonderful environment. Nonprofits like CreekLands work behind the scenes to keep it that way.

To learn more about CreekLands, check out the new website: creeklands.org.

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