Verdin Marketing Blog: Count On: Community West Bank

Count On: Community West Bank

What do you count on as you go about your day?

(More things than you can count, probably.)

Nothing beats the reliability of knowing who and what we can depend on to be there for us.

The “Count On” message is the core of Community West Bank’s 2018 advertising campaign. As one of only a few community banks remaining in the area, Community West Bank sought a strong message to remind its business customers that they can have trust and confidence in the bank’s dedication. The campaign also gives new customers a glimpse inside the bank’s heart: this team cares, and they’re committed to being there.

Community West Bank has provided business banking services since 1989. As they’ve expanded throughout the years, all of our their offices have remained in the geography between Westlake Village and Paso Robles. They truly do live and work only on the Central Coast, and that position gives them many unique benefits. They have in-depth local knowledge, they are personal and flexible, and they really care about their communities.

The “Count On” ads bring attention to these qualities.

“Count On” is also surfacing in print ads, radio spots and banners on the bank’s website. Have you seen or heard any of them?

Verdin has had the honor of dreaming up and delivering the “Count On” ad campaign for Community West Bank. We’re currently working on the next piece of the campaign: a 30-second commercial that explores the “Count On” concept in a more personal way.

While we’re working on that, we invite you to learn more about Community West Bank’s personal service, flexible financing, local perspective, and many other offerings at

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