This year, we're crossing over into

It's a dimension of innovation and imagination.
Where time stands still for 24 hours, creativity reigns, and the impossible is made possible.

The Twilight Zone is our theme for the 2017 24-Hour Give, a very special event we now hold annually at Verdin.

In November, we'll work for 24 consecutive hours to donate a complete rebrand to a nonprofit organization in our community.

Vote for a Nonprofit

A Little About This Year's Recipient

24-hour Give Countdown


We couldn't do this without the contributions of our amazing community partners:

  • Embassy Suites by Hilton - San Luis Obispo
  • Red Canary
  • Elliott Johnson Photography
  • Red Canary
  • New Times
  • Journal Plus
  • SLO County Business Matters
  • Highlight Media
  • Secure Pro
  • Pandora
  • AGM and 920 KVEC
  • Spectrum
  • The Tribune
  • PrintPal Promo
  • UPS - Marigold Center
  • SLO Life Magazine
  • Central Coast Printing
  • The Sign Place
  • Promotional Concepts

If your business is interested in donating in-kind support to our rebrand process or a gift to the winning nonprofit, email us and let's chat!

About the 24-Hour Give

Verdin used to throw a grand holiday party every year. In 2014, we decided we wanted to use that time and those resources to do something extra meaningful.

This desire led to the first annual 24-Hour Give event on November 20-21, 2014. The goal was to give a worthy local nonprofit an entire rebrand — from logo to website — in just 24 hours. The inspiration for this crazy idea came from our friends at StoneArch in Minneapolis who had dreamt up a similar idea with the RedEye Rebrand.

We knew we couldn't do it alone, so we reached out to other local businesses and received enthusiastic agreement from printers, media, a video production studio, and even caterers, restaurants and a yoga studio to keep us going for the 24-hour period. We now have a dedicated team of community partners that returns every year, and we always welcome more support through a variety of businesses coming together and donating their services.

The response of the first 24-Hour Give was overwhelming, resulting in more than $80,000 in services contributed by all involved. OP C.O.Y. (Coaching Our Youth) received a new logo, stationary, brochure, print and digital ads, social images, television and radio PSAs to support a beautiful new brand. The grand reveal at the end of the 24 hours brought smiles, tears and the understanding that we had given a deserving recipient something truly beneficial. Right away, we knew we were going to keep doing this.

And we did, rebranding Literacy for Life in 2015 and Meals That Connect in 2016. Each year, we are overwhelmed by the support we receive from our partners and the thousands of community members who nominate, vote and follow the progress. We are honored to be able to offer this opportunity to a nonprofit once again in 2017.

Every year, the 24-Hour Give has its own theme. In selecting our theme for this year, we felt that nothing better captured our unusual 24-hour whirlwind of imagination and creativity than... The Twilight Zone.

Take a look at past recipients of the 24-Hour Give‚Äč:

Follow the action.