November 10th, 2017
Theme: The Twilight Zone
The Women’s Shelter Program of San Luis Obispo County came into the 24 hours well-versed in the 24-Hour Give process and ready to give their mission a fresh energy. They knew they wanted a new name that reflected the entirety of what they do, so this year our team gave them name ideas in advance of the 24 hours to give them plenty of time to make a decision and feel comfortable and confident with their new name.
During our intake session at 8am on November 12, they revealed the name they had chosen from our list: Stand Strong. They explained to us the perceptions surrounding domestic violence in SLO County, and the bigger conversations they are creating by educating all ages on healthy relationships and the warning signs of abuse.
We left the intake session immediately inspired, and the idea for their creative campaign was developed in record time. We knew this campaign was about more than an organization; it’s a movement. The campaign concept was to call on all members of our community to add their voice to the conversation, and to get real about this issue. The team at Stand Strong approved the idea and we got rolling.
SLO County Sheriff Ian Parkinson and SLO City Mayor Heidi Harmon came to the office and showed their support. Todd Peterson at Red Canary interviewed them for a powerful PSA video, and Elliott Johnson snapped bold photos to complement the effort. The Verdin team worked on visuals and copy for the rest of the campaign, creating digital and print advertisements that all carried the message: “Stand with us and join the conversation.”
Team members from Stand Strong were very involved in the creative process, and even stuck around to join our yoga session and midnight pizza snack!
When we presented our work to the entire Stand Strong team the next morning at 8am, our work was met with chills and tears as we knew that together, we had created something powerful and real. Check our their website at http://www.standstrongnow.orgstandstrongnow.org.