SLO Food Bank
November 21st, 2019
Theme: Night of the 24-Hour Give
SLO Food Bank came into the 24-Hour Give a bit of a dark horse. Initially, the most community votes when to ECHO, El Camino Homeless Organization. But after careful thought, leaders from ECHO and Verdin decided to transfer our proprietary marketing cure to the Food Bank.
The Food Bank’s amazing team jumped at the chance to rebrand and adapted quickly to offer their expertise and enthusiasm throughout the zombified event. Our immersion session went by like clockwork, with key staff and board members providing the Verdin team an abundance of background information and hopes for the future.
The passion expressed by CEO Kevin Drabinski and co for feeding SLO County’s hungry was absolutely infectious. We immediately understood the life-saving power of the Food Bank’s services and programs and how meaningful they are to people in need.
As the Food Bank says, everyone has the right to nutritious, wholesome food. We felt proud to incorporate that belief into the Food Bank’s new logo, which shows how food connects us all with a pair of hands that, when viewed from afar, look like a piece of fruit.
Later in the evening, board member Yukie Murphy used her voice to bring that message to life while recording a 30-second public service announcement to be used on local television. At the same time, the team from NDIC worked tirelessly to overhaul the Food Bank’s website. This included using the bright oranges and greens of the brand’s new color palette and reworking the site’s design to make it more welcoming and user friendly.
At 8 a.m. the next morning, the entire SLO Food Bank staff came to the big reveal to see the new branded materials. It’s quite possibly the biggest reveal party we’ve ever had at Verdin!
We were thrilled to work with such a giving and grateful group of people that does so much to build a healthier, happier community. To learn more about this worthwhile nonprofit, check out SLO Food Bank’s new website.