Month: February 2015

Mary and Stephanie Share Some PR-spectives

Mary and Stephanie Share Some PR-spectives by: Amy Watson Just this morning, our very own Mary Verdin and Stephanie Goodwin had the chance to speak to a group of Cal Poly students in a class called Central Coast PRspectives (CCPR). This class is an elective where students work on real public relations projects for small […]

The Value of Having Values

The Value of Having Values by: Amy Watson Loyalty, integrity, innovation, enthusiasm, strategy, and commitment. They’re flashy words, but to us, they’re much more than that.Everything we do at Verdin can be traced back to these six core values. They have carried us in the past, they guide us in the present, and they will […]

Stewardship Travel Offers a Meaningful Vacation Experience

Stewardship Travel Offers a Meaningful Vacation Experience In 2013, PR Newswire announced stewardship travel as ecotourism’s next big step. The brainchild of the San Luis Obispo County Business Improvement District (CBID), the first stewardship travel program was established in 2013 along Highway 1, offering more than 70 activities that appeal to visitors who care about […]

Something for Everyone in Cayucos

Something for Everyone in Cayucos by: Christiana Newcomb Looking for fun activities this February? Look no further than Cayucos! Cayucos is full of great events and ways to keep your family entertained through the winter months.Unique and Exciting EventsPacific Coast Wine Trail WeekendFebruary 21- 22Grab your passport and travel to nine boutique wineries along the […]